1 - Form follows function - All projects are conceived from the internal environment considering light, space and views. This generates the form of the building from within and the outward appearance is a manifestation of the internal priorities.
2 - Where you spend your money - Priority is given to spending money on the things you touch (such as the floor, work surfaces, door handles, light switches, etc.) and the things you need for operation (mechanical and electrical services).
3 - Simplicity - Occam’s Razor Rules - the simplest solution is usually the best one.
4 - Flexibility - All things change. We aim to be responsive in our design and processes to allow for this.
5 - Outcomes - Everything that we do must have a benefit to the client.
6 - Teams - We advocate the early involvement of the contractor in the design process to increase efficiency, control costs and programme and to manage expectations.
7 - KPIs - Our office measure of performance is: “is your client happy? – Pass/Fail”. This is shorthand for a complex evaluation of project status but on the whole comes down to “have we done what we have been asked to do and have we communicated well along the way?” We have whole office meets on a weekly basis to test and share this.
8 - Services - We believe that we should be paid for what we do. We therefore produce our fee proposals ‘bottom-up’ against the RIBA Plan of Work and share them so that clients can pick and choose the services that they require. It is better that the money goes into the build rather than needless services. It also allows the easy definition of fees should the project scope change.